1. name of our product
2. Designers
Ryan Sauer, Jake Eash, Holly Adelhardt
3. Target consumers
The target consumers are mechanics. Although it can be used for many different applications mechanics are the main target. There are over 740,000 mechanics in the US and that does not include people who do it as a hobby in their own garage. Most mechanics have to get up and down all the time to get different tools which causes back, knee, and other long term problems, but with our toolbox they can take it under the car with them.